2. Same Day Delivery
Consumers won’t wait. In 2017, consumers will be more likely to shop if same-day delivery is offered. Bol.com already has this service available to its customers, with Amazon currently testing its Prime Air service. Missing out on this trend could mean that your customers go elsewhere.
3. Dynamic Pricing
4. Loyalty Programs
Loyalty programs seem to be here to stay into the new year. From simple points systems to more complex tiered ones – rewarding initial loyalty is a sure-fire way to encourage more purchases. Another, upcoming way to increase customer loyalty is by charging an upfront fee for benefits. Online retailers ASOS and Boohoo now offer free next day delivery for a fixed annual sum, encouraging more frequent purchases.
5. Personalised Customer Engagement
One-to-one personalisation, when done right, will be key to success in
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
Jeff Bezos, CEO, Amazon
Now, as the